Images should be used to supplement text content on the website. This guide will help with sizing and inserting images.
Image Height and Width
Use the heights and widths provided below with the appropriate templates and to convey the intended meaning.
Home Page Banner Image
When using a home page template, you should use a landing page banner image that is 1300 pixels wide and 500 pixels high. Do not upload an image in a smaller size as that will lead to sub-optimal image quality.
Headline and subhead text display on top of the image. Please make sure the text on the home page banner image is in sentence case. Do not capitalize each word or make it all capitalized. The text displayed will always be white, so keep that in mind when selecting images, as light images could contrast poorly with the text.
Landing Page Banner Image
Banner images are dominant and demand attention. They appear above the content they are intended to represent. A content banner image in a landing page layout should be 1300 pixels wide and 400 pixels tall.
Landing Page Calls to Action (CTAs)
Image Callouts or Video Callouts that over-ride the video thumbnail should be a minimum of 300px wide.
Images in Content
Text will wrap around images that are smaller than the width of the content area. A good rule-of-thumb for floated images in a 2- or 3-column layout is 250 x 250 pixels square, but the height can be variable if the image is not square. Images should be no more than half of the width of the main content column (no more than 360 pixels wide on a 2-column wide right page) if they are being displayed next to text.
Images that are oriented right are preferred. In the WYSIWYG editor, you can apply the float-right class to images once you have inserted them into the content.
Before You Upload
Follow design and brand standards set forth for image creation. Contact the Public Relations Department if you have any questions about creating or purchasing images for website use.
Upload images to the appropriate location in the media library.
The editor can be used for finding and inserting images into content. If you are unsure where an image should be uploaded, contact the Public Relations Department for assistance.
- Images should be sized correctly before they are uploaded. The CMS is not an image editor.
- Use alt tags appropriately to label images.
- Images should always be floated right unless they occupy the full width of their content area. Images may be floated left only when this position is crucial to the understanding of content.