The consistent delivery of content, visual design, and user experience is key to maintaining the professionalism of our branded web experience.
If you represent Baystate Health, as an employee or vendor, you can help bring the brand promise to life by following and using our style guide and writing guidelines. Anyone responsible for creating digital or print communications and marketing for Baystate Health is expected to adhere to these guidelines.
To obtain a copy of our style guide and writing guidelines, please email marketingcommunications@baystatehealth.org.