You are using an older version of Internet Explorer that is not supported on this site. Please upgrade for the best experience.

Web Content Guidelines

The consistent delivery of content, visual design, and user experience is key to maintaining the professionalism of our branded web experience.

If you represent Baystate Health, as an employee or vendor, you can help bring the brand promise to life by following and using the guidelines below. Anyone responsible for creating digital or print communications and marketing for Baystate Health is expected to adhere to these guidelines.


Baystate Health Writing Style Guide (pdf)
Baystate Health Brand Standards (pdf)