It’s no secret that the average evening newscast is filled with fast moving content about the intense world we live in. It can sometimes be challenging to find in-depth health coverage. That’s why Baystate Health is proud to be partnered with Western Mass News on a weekly segment entitled “Medical Rounds.”
Airing on most Tuesdays between 5:40 and 6:00 PM on Western Mass News (formerly known as abc40), the segment highlights physicians and other clinical workers from across the health system. Cancer, heart health, incontinence, and sports medicine are just some of the topics that have been covered, with dozens more scheduled throughout the rest of the year.
Partnering with Western Mass News
“We saw a need from our viewers for information on a variety of health topics,” said John Hesslein, Western Mass News Station Manager. “In partnership with Baystate Health, we are able to provide live in-depth reports on a weekly basis. These segments connect our viewers directly with local Baystate Health doctors for insight and information to live a healthier lifestyle.”
HOW Medical Rounds WORKS
In an age of instant gratification and a yearning for health information, consumers look to TV news programs for health advances. Each week, a clinician joins Dave Madsen and Lindsay Iadeluca on the 5:30PM newscast and answers a series of questions about the topic of the day. Then, if viewers have any follow up or specific questions they’d like to know about, they can chat directly with the clinician online.
“Through a partnership between Baystate Medical Practices, Public Affairs, Marketing, Access Services and Western Mass News, health information is provided by BMP experts to thousands of viewers in our market,” said Suzanne Hendery, vice-president for Marketing & Public Affairs at Baystate. “We have thoroughly enjoyed our experience with Western Mass News so far!”
Learn More at a Live Event
Following most of the topics, Baystate plans educational seminars to encourage people to learn more about Medical Rounds topics and improve their health. As a result of the program, Baystate has seen increases in seminar attendance, website views, and people making appointments with featured Baystate providers.
Make an Appointment with One of Our Providers
To learn more or to make an appointment, contact Baystate Health Link at 1-800-377-4325.
Don’t forget to join us Tuesday at 5:45 on Western Mass News! Past episodes are also available online.