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Respected Communicator, Jane Albert Named Senior Vice President for Marketing, Communications and External Relations

May 31, 2017
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Jane Albert has been promoted to the position of senior vice president for Marketing, Communications & External Relations at Baystate Health. She will report to Mark Keroack, MD, president & CEO of Baystate Health and serve as a member of President’s Cabinet. She will oversee the functions of Marketing & Digital Strategy, Government & Public Relations, Community Relations & Public Health, Communications, and Philanthropy.

“Jane has been a trusted Baystate Health leader for 15 years in roles that have progressively increased in responsibility and scope. She has a breadth and depth of career experiences and skills that make her ideal for this senior leadership role,” said Dr. Mark Keroack, president and chief executive officer of Baystate Health.

Making a difference at Baystate Health

When she joined Baystate Health as Manager of Medical Practices Marketing, she presented the first marketing plan to integrate two legacy medical groups to become one organization as Baystate Medical Practices. She then served as manager of Corporate Marketing, overseeing Baystate Health’s marketing efforts, loyalty programs and events, and developing marketing priorities based on the strategic objectives of the organization. Albert was promoted to director of Public Affairs & Internal Communications, developing metrics for the measurement of media activities while strategically building the community presence of Baystate Health and its entities. She then returned to Baystate Medical Practices successfully launching the organization’s first physician referral office.

Over the last four years, Albert has served as vice president of Philanthropy, Baystate Health and Executive Director of the Baystate Health Foundation. Among her accomplishments, she led the transformation of the Foundation to diversify philanthropic support in alignment with a newly developed strategic plan and recently oversaw the completion of a $5 million capital campaign for the new surgical center at Baystate Franklin Medical Center in Greenfield.

“In all of her roles, Jane has helped advance the work of her teams by developing priorities that align with the mission and strategic objectives of the organization. She is a positive ambassador for our health system and has always been a driving force behind providing honest, timely communications to our constituents. She is an incredible contributor to Baystate Health on many fronts, and her energy, enthusiasm and affection for our organization will serve her well in her new role,” Keroack added.

Before joining Baystate Health, Jane served as vice president of Advancement and Marketing at Western New England College, with responsibility for national and regional marketing efforts and philanthropic efforts focused on engaging alumni, businesses, and foundations in support of the university.

A part of the community

Active in the community, Albert has held leadership positions on many boards, including:

  • Spirit of Springfield
  • National Conference for Community and Justice
  • Jewish Community Center
  • Rotary Club
  • Chamber of Commerce.

She has been recognized as Woman of the Year by the Springfield Women’s Commission and as a Paul Harris Fellow by Rotary Club International.

Albert holds an MBA from Babson College in Wellesley, MA, and a BBA in Accounting from UMass – Amherst.